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Plant-Based Food Color Variety Pack by Supernatural, Food Dye Powders, 4 Natural Colors, No Artificial Dyes, Gluten Free, Vegan (Pack of 4)

4.2 4.2 out of 5 stars 1,343 ratings

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Red, Yellow, Orange & Magic Blackberry
Diet type
Color Rainbow,Yellow,Orange,Blue,Pink,Purple
Brand Supernatural
Specialty Kosher,Gluten Free
Item Weight 0.02 Pounds
Item Form Powder

About this item

  • SET OF 4 NATURAL COLORS: This plant-based food color set comes with Red, Yellow, Orange, and Magic Blackberry dye powders.
  • BOLD COLORS: Naturally sourced colors stay freshest in powder form. That's one reason why our colors are 3x more vibrant than other brands.
  • NO NASTIES: Our plant-based colors are made without artificial dyes, artificial preservatives, or allergens. They're also non-GMO, gluten free, vegan, and Certified Kosher.
  • CLEAN BAKING: Use for non-toxic baking, decorating, and craft projects like cookies, cake, icing, donuts, slime, bath bombs, rainbow pancakes, or unicorn toast. Each packet vibrantly colors up to two cups of frosting, two layers of cake, or 24 cupcakes.
  • BLACKBERRY IS MAGIC: Mix the blue color packet with lemon juice to make pink, milk for purple, or water for blue. Don't believe us? Try it for yourself!

Additional Details

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Product Description

Supernatural's founding story
supernatural food coloring color gel powder watlkins chefmaster mccormick plant based nontoxic decor

Plant-Based Food Colors

Safe for use in human treats, dog treats, bath bombs, homemade cosmetics, slime, and more, our natural hues are the most vibrant, concentrated natural food colors on the shelf.

  • Colors from plants & spices
  • 4-pack: Pomegranate Red, Orange, Yellow & Magic Blackberry
  • Allergy-friendly
  • 100% Vegan
  • Certified Kosher

Key features

supernatural food coloring color gel powder no nasties nontoxic dye free all natural watkins clean

supernatural sprinkles

supernatural food coloring color gel powder plant based vegan color nonartifical watkins chefmaster

supernatural food color coloring gel powder shake it up easy simple to use cookies cake multicolor

Artificial colors get their hues from coal, chemicals and even bugs. Our colors come from veggies and spices, so you can have rainbows without the clouds.

Blue in water, purple in milk and pink in lemon juice, Magic Blackberry is the unicorn of plant-based colors.

Plant-based colors can smell like plants, but won’t affect the flavor of your baking project.

Using a blender? No need for water. Add dry color powder directly to the jar (those blades will handle everything).

Use our plant-based colors like a pro:

supernatural food coloring color gel powder clean baking ingredient rainbow cake cupcake vibrant

supernatural food coloring color gel powder mix whisk colorful vibrant easy to use red mccormick

supernatural food coloring color gel powder vibrant rainbow multicolor cupcake frosting cookies bake

1. Bloom

Add 2 tsp water to a small bowl. Sprinkle color over water; let stand for 2 minutes.

2. Mix

With your spoon or fork, blend color and water until fully dissolved. If needed, add a little more water.

3. Color

After dissolving, each packet vibrantly colors up to two cups of frosting or a single batch of cake or cookie batter. For softer tones, add color drop by drop, working your way to desired shade.

supernatural rainbow pop natural confetti sprinkles nonpareils healthy baking vegan gluten-free Rainbow Starfetti Dinomite Unicorn Tracks Snowfall Jingle Pop
Rainbow Pop! Rainbow Starfetti Dinomite Rainbow Dinosaur Sprinkles Unicorn Tracks SnowFall Jingle Pop
Customer Reviews
4.4 out of 5 stars
944
4.4 out of 5 stars
3,308
4.4 out of 5 stars
3,308
4.4 out of 5 stars
3,308
4.4 out of 5 stars
3,308
4.4 out of 5 stars
944
No Artificial Dyes
Gluten-Free
Soy-Free
Vegan
No Nasties!

Product details

  • Package Dimensions ‏ : ‎ 5.12 x 2.36 x 2.36 inches; 0.32 ounces
  • UPC ‏ : ‎ 867701000148
  • Manufacturer ‏ : ‎ Supernatural
  • ASIN ‏ : ‎ B076PSKV1Z
  • Customer Reviews:
    4.2 4.2 out of 5 stars 1,343 ratings

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Plant-Based Food Color Variety Pack by Supernatural, Food Dye Powders, 4 Natural Colors, No Artificial Dyes, Gluten Free, Vegan (Pack of 4)
Plant-Based Food Color Variety Pack by Supernatural, Food Dye Powders, 4 Natural Colors, No Artificial Dyes, Gluten Free, Vegan (Pack of 4)
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Details
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Added to Cart
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PriceCurrently unavailable.$16.25$11.98$6.25$10.49$9.99
Price Per Unit$92.12 / Ounce$2.85 / Fl Oz$6.25 / Ounce$33.04 / Ounce$28.54 / Fl Oz
Delivery
Get it as soon as Wednesday, Mar 27
Get it as soon as Wednesday, Mar 27
Get it as soon as Wednesday, Mar 27
Customer Ratings
Easy to use
3.9
4.2
3.3
4.0
4.2
Flavor
3.9
4.3
3.8
4.0
Value for money
3.1
3.7
3.4
3.6
Sold By
The Chefs Collection
Cherry Sea
Color Garden®
ColorKitchen
VTalks
size
4 Count (Pack of 1)
0.18 Ounce (Pack of 1)
0.35 Fl Oz (Pack of 12)
1 Ounce (Pack of 5)
0.24 Ounce (Pack of 1)
0.02 Fl Oz (Pack of 14)
color
Rainbow,Yellow,Orange,Blue,Pink,Purple
Blue
Lemon Yellow, Sunset Yellow, Grass Green, Violet, Grape Purple, Navy Blue, Sky Blue, Red, Brown, Pink, Green and Black
Pink, Purple, Yellow, Lime Green, Sky Blue
Blue, Pink. Yellow
14 colors
form
Powder
Powder
Liquid
Liquid
Powder
Liquid
specialty
Kosher,Gluten Free
No nuts or peanuts
Edible
Gluten-free,Gluten Free
Gluten-free,Vegan
Sugar-free
weight
0.02 pounds
5 grams
0.1 pounds
0.32 ounces
ingredients
Pomegranate: Vegetable Juice And Beta Carotene Yellow: Beta Carotene Magic Blackberry: Vegetable Juice Orange: Beta Carotene
Rice protein, spirulina extract, citric acid (E330), dipotassium phosphate (E340)
(Pink) Beet Juice, Vegetable Glycerin; (Purple) Purple Grape Juice, Vegetable Glycerin; (Light Yellow) Vegetable Glycerin, Turmeric; (Lime Green) Vegetable Glycerin, Spirulina, Turmeric; (Sky Blue) Vegetable Glycerin, Spirulina. All colors contain 1% ethyl alcohol to preserve freshness.
BLUE: maltodextrin, spirulina extract, PINK: maltodextrin, beet powder, YELLOW: maltodextrin, turmeric
Sorbitol,Water,Glycerin

Important information

Ingredients

Pomegranate: Vegetable Juice And Beta Carotene Yellow: Beta Carotene Magic Blackberry: Vegetable Juice Orange: Beta Carotene

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

Looking for specific info?

Customer reviews

4.2 out of 5 stars
4.2 out of 5
1,343 global ratings

Customers say

Customers like that the food coloring is natural and worry free. They say it's a great alternative to store-bought food colorings. However, some customers report that the product smells horrible and is too pricey for the amount you get. Opinions are mixed on quality, ease of use, and color.

AI-generated from the text of customer reviews

15 customers mention15 positive0 negative

Customers are happy with the natural ingredients in the food coloring. They say it's a great alternative to other chemical-based products and a healthy alternative to one-day hair color. Customers also like the beautiful colors and the fact that it'd be a good idea to use it as a natural hair colorant.

"...I would absolutely recommend buying this product.Love that its plant based. No dyes or artificial flavoring...." Read more

"these worked great and i love that they are all natural" Read more

"...on Amazon before but I was so impressed by this food coloring that is natural and tasted great I knew I would take the time to write a review!..." Read more

"...The colors are so vibrant! I love how it is plant-based, which is so important to me." Read more

152 customers mention90 positive62 negative

Customers are mixed about the color of the food coloring. Some mention it's very vibrant colors, plant based, and doesn't contain artificial colors or preservatives. They also say the pink is gorgeous, purple was lovely, and a nice blue for their son's cake. However, others say that it completely changed color, went from a purpleish magenta color to a brownish gingerbread color, and that most of the color cooked away.

"...Love that it is easy to find dye-free food colorings- especially plant based ones!..." Read more

"...The colors did bleed slightly into one another but the vibrancy lasted nicely even days after the cookies were iced and packaged." Read more

"...It was ok. Would not buy it for the green, but the red is awesome! And I'd rather buy this product then some toxic stuff...." Read more

"...Love that its plant based. No dyes or artificial flavoring.Speaking of flavoring it doesn't change the taste of the cookies whatsoever...." Read more

58 customers mention33 positive25 negative

Customers are mixed about the quality of the food coloring. Some mention that it turns out great, while others say that it's a huge waste of money.

"we tried these out for holiday baking and they did not disappoint. will definitely use this brand again...." Read more

"...So much time and money wasted. Gf cake mixes are $8 a box. I ended up needing 3 boxes plus the cost of the “dye” ...." Read more

"This product is pretty good. We added to our frosting by mixing in a little water. It was grainy before doing that as it’s meant to go in batter...." Read more

"...I would give this natural plant-based dye a try and it was a huge waste of money...." Read more

22 customers mention10 positive12 negative

Customers are mixed about the ease of use of the food coloring. Some mention that it's fairly easy to use, challenging to use and easy to dry, while others say that it is messy, difficult to work with, and hard to manage. The directions are not very explicit.

"...These are just difficult and faulty to work with...." Read more

"...It’s very easy and simple to use. When used in the frosting it didn’t have any added taste or flavors which was good...." Read more

"Messy to use" Read more

"The product was fairly easy to use, and did what it was supposed to...." Read more

23 customers mention4 positive19 negative

Customers are dissatisfied with the value of the food coloring. They mention that it's too pricey for the amount they receive.

"...It is quite expensive, but the amount of chemicals is much less than you would have in regular food coloring" Read more

"...use it all at once, it would be hard to save, and it was pretty pricey to waste any of it...." Read more

"...Not worth it for the price. It was a small package and tiny packets." Read more

"...So if I open it then I have to use all of it. Becomes expensive and wasteful if I want to use multiple colors on one project." Read more

16 customers mention0 positive16 negative

Customers are dissatisfied with the smell of the food coloring. They mention that it has a foul smell and makes their royal icing taste and smell bad.

"...The purple/blue color smelled absolutely awful! I was concerned about the taste, but the cake and frosting tasted like they should...." Read more

"...It has a sort of odd smell due to it being plant based, but it didn't change the overall flavor of the dish...." Read more

"...It has a bit of a grassy smell when mixing, but doesn't affect the taste at all...." Read more

"...with pink cake but it’s blue I haven’t tasted them but the smell when mixing is awful" Read more

Great natural coloring!
5 Stars
Great natural coloring!
I don’t use artificial coloring with my toddler so I found these and think they are great. I only used a little of each powder packet to color the rice in the picture (I used brown rice) and thought the color turned out nice and bright! The purple could be a little deeper but I think it would have been if I added a little more powder but I didn’t. Very happy with this all natural option.
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Top reviews from the United States

Reviewed in the United States on December 24, 2023
Flavor Name: Red, Yellow, Orange & Magic BlackberryVerified Purchase
Customer image
5.0 out of 5 stars Fun & a science lesson inside!
Reviewed in the United States on December 24, 2023
I got these for a request of pink & purple birthday cupcake. Love that it is easy to find dye-free food colorings- especially plant based ones!

We opted to use the magic raspberry one, because it makes two colors. We split the frosting once it was mixed in well, and added the lemon juice to change one batch to a different color, using it to explain base, acid and alkaline in a quick and edible (yumm) science lesson too!

I actually ended up liking the frosting with the lemon juice added a little better- it had a nice subtle kick to it. Both colors were about what you’d expect from plant based ingredients, though I thought the pink even brighter than I expected!

Powder mixed well by hand and overall very happy!
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2 people found this helpful
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Reviewed in the United States on March 19, 2023
Flavor Name: Red & GreenVerified Purchase
4 people found this helpful
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Reviewed in the United States on March 5, 2024
Flavor Name: Red & GreenVerified Purchase
Reviewed in the United States on March 8, 2024
Flavor Name: Red, Yellow, Orange & Magic BlackberryVerified Purchase
Customer image
5.0 out of 5 stars Great natural coloring!
Reviewed in the United States on March 8, 2024
I don’t use artificial coloring with my toddler so I found these and think they are great. I only used a little of each powder packet to color the rice in the picture (I used brown rice) and thought the color turned out nice and bright! The purple could be a little deeper but I think it would have been if I added a little more powder but I didn’t. Very happy with this all natural option.
Images in this review
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Customer image
Reviewed in the United States on February 17, 2023
Flavor Name: Red & GreenVerified Purchase
2 people found this helpful
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Reviewed in the United States on December 17, 2023
Flavor Name: Red, Yellow, Orange & Magic BlackberryVerified Purchase
Customer image
5.0 out of 5 stars Beautiful colors!
Reviewed in the United States on December 17, 2023
I only used the red because I wanted to make candy cane cookies for Christmas and the color is just beautiful!
I would absolutely recommend buying this product.
Love that its plant based. No dyes or artificial flavoring.
Speaking of flavoring it doesn't change the taste of the cookies whatsoever.
Don't think twice about buying this. JUST DO IT!
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2 people found this helpful
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Reviewed in the United States on July 8, 2022
Flavor Name: Red, Yellow, Orange & Magic BlackberryVerified Purchase
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1.0 out of 5 stars Does not work for baking
Reviewed in the United States on July 8, 2022
I was using this for a layered rainbow cake for my 3 yr old’s birthday. I used two boxes of gluten free cake mix, 8 eggs, and two sticks of butter that is now all in the garbage. I wasted hours mixing the colors to get the right colors. Yes, hours. I have a fine art degree so it is not for a lack of color theory knowledge. These are just difficult and faulty to work with. Once I finally achieved the colors, the batter looked really good except for the purple kept turning blue as it sat, when mixed again, it would turn back to purple. So right before putting it in the oven, I mixed it to purple. It ended up baking into a blue color. This was especially disappointing since it was the most important color since it is my daughter’s favorite color and I spent the most time mixing it since it was at first gray looking. The red was a strong color raw but once baked ALL of the color baked out of it!! Same with green.
Then the blue had to be mixed using baking soda. Again, raw- it looked great, but once baked it was washed out to basically colorless. My kids tasted that cake layer, the baking soda taste was so prevalent and therefore totally inedible. Another layer in the trash! All of the colors failed except for the orange and yellow. The orange changed a lot once baked, but I will still use it along with the yellow just so I don't need to use a 4th box of cake mix. Both are lighter than the raw batter color but I am salvaging them at the very least. I was literally almost in tears after using this failed product. So much time and money wasted. Gf cake mixes are $8 a box. I ended up needing 3 boxes plus the cost of the “dye” . The time wasted acting like a mad scientist to get the right blue and purple was borderline insane, hours literally hours wasted on this cake that is now in the trash.
I see most of the reviews are for icing and frostings, so it may work for that, but please do not waste your time and money if you are baking a cake!
In the attached photos, the blue baked layer was the purple batter. The red layer you can see once cut and leveled is colorless inside. The last cake layer image is the green. The blue was already in the trash, so no photo, but looked the same as the green.
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41 people found this helpful
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Reviewed in the United States on March 10, 2023
Flavor Name: Red, Yellow, Orange & Magic BlackberryVerified Purchase
One person found this helpful
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Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.